Competition rules “beyond the game”

On 6 April 2024, Agence Française de Développement (AFD) launched a communication campaign entitled Sport, Beyond the Game, which tells the story of how sport transforms the lives of young people around the world, particularly in Africa, and illustrates its impact on their communities.

AFD is teaming up with influencers (via paid partnerships) to organize an online challenge (#BeyondTheGameChallenge) which takes place across Instagram, TikTok and Facebook. The challenge invites young people to join in the conversation by sharing videos illustrating the impact of sports on their lives. Participants may only lodge a single contribution via Instagram, TikTok, and Facebook (i.e., they cannot submit on multiple platforms).

Learn more on the competition rules.